Following last week’s Enterprise Connect, there were a lot of new product and service announcements, emerging trends as well as the notably-absent discussion around quality of experience. With more than 6,500 attendees and 200 exhibitors, a lot of themes emerged that centered on artificial intelligence (AI), legacy voice communications and the ever-present race to the cloud as companies continue to digitally transform their operations.

While the macro business trends of mobility, globalization and digital transformation are also shaping the modern era of communication and collaboration, the focus on the end-user experience must be a priority to drive productivity and business outcomes.

According to a recent study by Transparency Market Research, the Unified Communication as a Service (UCaaS) market will be worth nearly $80B over the next five years. In 2015, the UCaaS market was valued around a worth of $8.23B. This figure is anticipated to have grown 10X by the end of 2024. That’s significant growth, driven primarily by companies embracing the cloud to propel their success. However, critical communication and collaboration operations in the cloud present a number of challenges to ensure seamless connectivity and premium end-user experiences that drive productivity.

The fact that a majority of the modern day workforce prefers their mobile phone as their primary communication device creates a tremendous opportunity for service providers to reimagine the on-the-go employee experience. Service providers should prioritize their plans to empower the mobile workforce with better connectivity for users on-the-go regardless of their wireless network, prompting better end-user experiences that drive productivity. Why have your end users focus on getting connected when they can more seamlessly join meetings and be productive to generate greater business outcomes. Service providers should deploy the same connectivity techniques that the largest mobile operators use to keep end users connected and productive wherever they go. This approach, that seamlessly transitions users between wireless networks, should be the de facto standard to deliver a superior experience that keeps end-users connected and productive.

Take into consideration the global explosive use of Wi-Fi as an alternate connectivity method. Most mobile data activity takes place within users’ homes, which also serve as their remote offices. It’s expected that the amount of traffic offloaded from smartphones will be 59 percent by 2022, and the amount of traffic offloaded from tablets will be 72 percent. These trends and statistics illustrate the huge opportunity for service providers to maximize reliability for mobile and video communications to drive productivity. By automatically aggregating Wi-Fi and cellular networks for seamless network connectivity, service providers can deliver a premium communications service with advanced mobile connectivity that keeps end-users connected and productive.

Carnegie Mobility Solutions keeps your customers connected and productive. Always. Get in touch and let’s discuss  how we can enable you to deliver a premium communications service with advanced mobile connectivity that keeps your end-users connected and productive.