In this first part of this blog series, we covered the frustrations with the inability to connect to reliable Wi-Fi. While it’s easy to talk about breaking up with bad Wi-Fi, it’s tough to execute. Let’s take into consideration the wide range of factors that can impact a mobile session.
You might automatically blame your phone. Surely a smartphone is making the best connection choices for me, right? The simple answer is yes they can, but the broader issue is that you have a single smartphone operating system trying to define a one-size-fits-all policy for the entire user base. What is missing is that personalized end-user experience. Personalization ensures that Wi-Fi is used the way we, the end users, want and intend to use it.
Fortunately, there are solutions to ensure great Wi-Fi experiences that can be matched to the needs of the mobile service provider and the customer. First, you must ensure that a device assesses the mobile and Wi-Fi performance for you at that moment and location in time. Secondly, the device must understand our data plan to determine if we need a free service at this moment to determine whether changing the connection from cellular to Wi-Fi is going to interrupt an instantaneous experience and avoid that dopamine-lacking frustration.
Our company is tackling the heart of this issue and providing the technology to mitigate these frustrations. The Network Convergence Platform (NCP) enables service providers to get more out of Wi-Fi while ensuring a continuous, superior user experience. There is one thing that is now a given - It’s time for our devices to break up with their bad Wi-Fi connections and empower us to benefit from advanced mobile experiences.
Deployed as an SDK, this powerful tool in a service provider’s tool kit scans and assesses the various networks available. It prevents connections to underperforming options or those that would interrupt the connection, for example by requiring a login, while seamlessly prioritizing preferred SSIDs such as subscribers’ home or office networks.
By defining networking policies at the device level, it is possible to personalize the user experience for different customer tiers or even individual subscribers based on the most appropriate blend of cellular and Wi-Fi networks to meet their unique needs for service quality, cost and security.
NCP’s Connection Management capability allows wireless devices to make better connection choices, navigating users seamlessly to the networks that will ensure they can connect, engage and benefit fully from their mobile experience, and allowing content to be delivered as it was intended with zero interruptions. It’s time to break up with bad Wi-Fi connections and keep your customers always connected.
In our next post, we’ll explain how NCP’s Connection Management works and enables service providers to deliver reliable Wi-Fi services and that enable end users to connect on their terms.